POSITIVE LUXURY - BUTTERFLY MARK
In 2019 Inlight Beauty was awarded the Butterfly Mark, powered by Positive Luxury a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet.
This prestigious accreditation requires a rigorous monitoring independently verified by the Positive Luxury Sustainability Council.
CEO Diana Verde Nieto explains: "We are proud to work with Inlight Beauty, thanks to the brand's 100% organic ingredients, recycled and recyclable packaging, and waste reduction efforts. The brand believes in the synergy between our inner and outer selves, an ethos that makes them more than worthy of a Butterfly Mark."
Why the butterfly? When in 2010 CEO Diana Verde Nieto met Sir Attenborough, he told Diana the story of the British blue butterfly that disappeared from Britain in 1979 but was later brought back thanks to the intervention of a dedicated group of people. In 2011 Positive Luxury was born and Diana decided to use the blue butterfly as an emblem to award brands that are positively impacting their environment.
Dr Spiezia was nominated for a Lifetime Achievement Award in the 2020 Positive Luxury Awards Find out more about our Positive Actions HERE