The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at point of sale and equipping consumers to make more informed purchasing decisions.
'The Positive Luxury ESG+ assessment framework is the only one designed for the specific social, environmental, and material risks of the luxury industry. The most recent iteration that launched in May 2021 was created with expert input of our Sustainability Council, with questions and criteria that ultimately help clients put sustainability strategy at heart of their business. This assessment is tailored for each individual vertical of the luxury industry, size, location, and supply chain and allows for a highly customised model that aids companies to understand its real impacts.'
The assessment is broken down into pillars; on recertification, Inlight showed great improvements, scoring:
+75% improvement - Environment
+132% improvement - Social
+71% improvement - Governance
A company must achieve a score of 50 in Environment, Social and Governance, and an overall ESG+ score of 50, to meet minimum standards for Butterfly Mark certification.
Our team is very proud to have achieved a score of 58 - 16% above the certification standard.
Certification is earned through our rigorous, independent ESG+ assessment, underpinned by the latest international standards, global legislation and best practice principles. Our small team worked with Positive Luxury for over 6 months on the pillars, looking at all aspects of the business, fine-tuning practices and policies, undergoing training, collating data, providing supporting documents whilst setting goals for the future, to ensure minimum impact on our planet.
We have always been committed to being the best we can be, both for our consumers and the environment. We felt it was important to go through the recertification process to maintain (and reinforce) our transparency as a business, but also as an incentive to keep improving.
“Beauty is the essence of this planet and humanity. I feel privileged to be able to contribute to bringing beauty to life with our organic products, reconnecting us all to the matrix of this essence.
The Butterfly Mark adds an important seal to Inlight Beauty, validating the continued efforts in safeguarding, protecting, and working with -rather than against- our naturally beautiful world.” Dr Mariano Spiezia, Co-Founder.
“We are delighted to re-certify Inlight Beauty with the Butterfly Mark. The team continue to work tirelessly ensuring sustainability is at the core of their business strategy and throughout their operations. It is an honour to work with true pioneers of the UK beauty industry.” Diana Verde Nieto, Co-Founder of Positive Luxury